- Filedpublic record · Oct 1
- Checkedowner · not a condo
- Sent7:00 am digest · Oct 2
Every new pool in your ZIPs, the week it's permitted
A new in-ground pool takes weeks to build, and the permit is filed on day one. We send you those permits every morning, with the owner's name and mailing address, so your offer arrives before the pool is filled.
Updated Oct 14, 2026 from public records.
New service accounts are hard to find
The builder picks for them.
When the pool is handed over, the builder recommends a service company. If that isn't you, the account is gone before you knew it existed.
Door hangers on every house.
Most homes on the street already have a pool guy, or no pool at all. You pay to print and hang for the few that don't.
Routes cost a fortune.
Buying an existing route means paying many months of revenue up front for accounts that may leave with the seller.
A new pool is the one moment a homeowner has no service company yet. The county knows the day it happens. Now you can too.
The best time to win a pool account is before there's water in it
When a Florida homeowner spends $70,000 on a new pool, the county records the permit the week construction starts. It's public, it's dated, and it tells you exactly who is about to need weekly service, chemicals and equipment.
Most pool builders don't do weekly service. PermitScoop finds every new pool permit in your territory, every morning, so your letter or knock lands while the owner is still deciding who will look after it.
These aren't leads for pool builders: the builder is hired before the permit is filed. They're for the companies that come next. Screen enclosure, fence and heater companies get their own list, with pools that already filed an enclosure, fence or heater permit taken out.
Three steps. No contracts.
Pick your ZIP codes.
Choose the areas your techs already drive.
Get the morning list.
Every weekday at 7am: new pool, spa and pool-remodel permits in your ZIPs, ranked A to C, with a CSV attached.
Get there first.
Mail them, knock them, or load them into your CRM before the builder hands over the keys.
Every lead is a real home, a real owner and a real permit
- 1Why it scored A
A brand-new in-ground pool: weekly service, chemicals and equipment for years.
- 2Owner or absentee
From the Florida homestead exemption. Second homes and rentals stay in: absentee owners rarely clean their own pool.
- 3Mailing address included
Reaches snowbirds and landlords where they actually live.
- 4No phone numbers, on purpose
We don't sell homeowner phone numbers, so we never put you at TCPA risk.
One flat price. No per-lead fees.
Price locked for life. Only for the first 20 customers.
First 20 customers only- Every covered county you choose
- Daily 7am email + CSV
- New pools, spas, remodels and above-ground
- A second alert when the pool passes final inspection
- Active pool builders in your ZIPs, for referral deals
Everything in Founding, at the regular price.
- Everything in Standard
- 3 seats with separate ZIP lists
- Automatic CRM sync
One new account pays for it. Weekly pool service in Florida typically runs $125–$150 a month, so one new customer from the list covers the Founding plan, and two cover any plan. A pool customer usually stays for years.
58,917 permits in, 1,478 new pools out
The last 90 days across Tampa area, Manatee, Miami-Dade, Port St. Lucie, Cape Coral, Orlando, Fort Lauderdale:
You'd have to read 58,917 permits to find them. We send you the 1,478.
Not a bought route. Not a door-hanger blitz.
| Compare | Buying a route | Door hangers | PermitScoop |
|---|---|---|---|
| You pay | months of revenue up front | print + labor for every house | flat monthly |
| Who you reach | someone else's customers | every house, pool or not | homes that just filed for a new pool |
| Do they have a pool guy? | yes, the one who sold | most do | not yet |
| Absentee owners | sometimes | missed: nobody's home | mailing address included |
| Where it comes from | a seller | a guess | public records |
PermitScoop
- You pay
- flat monthly
- Who you reach
- homes that just filed for a new pool
- Do they have a pool guy?
- not yet
- Absentee owners
- mailing address included
- Where it comes from
- public records
Buying a route
- You pay
- months of revenue up front
- Who you reach
- someone else's customers
- Do they have a pool guy?
- yes, the one who sold
- Absentee owners
- sometimes
- Where it comes from
- a seller
Door hangers
- You pay
- print + labor for every house
- Who you reach
- every house, pool or not
- Do they have a pool guy?
- most do
- Absentee owners
- missed: nobody's home
- Where it comes from
- a guess
We won't call these exclusive leads. Permits are public records. What you get is the shortlist, every morning, while the pool is still being dug, shared with at most 3 pool companies per ZIP.
Built for how pool companies actually grow
Direct mail.
Send a postcard the week the pool is permitted: "New pool? Your first month of service is on us." Owner mailing addresses are included, even for snowbirds.
Fill your route.
Add the new pools that sit on streets your techs already drive. Tighter routes, more stops a day.
Your CRM.
Every morning's CSV loads into your route software, GoHighLevel or a spreadsheet in two clicks. (Team plan: automatic sync.)
Where we are live
Miami-Dade
Orlando
Tampa area
Cape Coral
Port St. Lucie
Manatee
Fort Lauderdale
pool leads per ZIP, last 90 daysnew pools (Tier A)ZIP centroids: US Census 2024
St. Petersburg doesn't publish pool permits in its open data yet.
New pools by area: Miami-Dade · Miami · Orlando · Hillsborough · Cape Coral · Port St. Lucie · Manatee · top pool builders
Public records only.
Every lead comes from public records.
No homeowner phone numbers.
We don't sell them. If you choose to call or text, the TCPA, Florida's FTSA and Do-Not-Call rules are yours to follow.
Not a consumer report.
Don't use PermitScoop data for credit, insurance, employment or housing decisions.
Refreshed every weekday
from public records.
Questions pool companies ask
Are these leads for pool builders?
No. By the time a pool permit is filed, the homeowner has already hired a builder. These leads are for the companies that come next: weekly pool service, and screen enclosure, fence and heater companies, who get their own list with pools that already filed an enclosure, fence or heater permit taken out.
Are these exclusive leads?
No. Building permits are public records, and anyone could find them. What we sell is the finding and the speed: every new pool permit in your ZIPs, in your inbox the morning after it's filed. We do cap it: at most 3 pool companies get the list for any one ZIP, and once a ZIP is full we stop selling it.
Do I hear about the pool again when it's finished?
Yes, where the county publishes inspection results. When a new pool on your list passes final inspection, it comes back as a second lead: the water is in and the builder is leaving, which is the best moment to knock. Miami-Dade County's records outside the City of Miami don't show final inspections yet, so there you get the permit alert only.
How early do I hear about a pool?
The permit is filed before digging starts, so you usually hear about a pool weeks before it's filled. Most permits reach you 1–2 business days after filing. Some areas publish more slowly: Miami-Dade County (unincorporated + municipal) is about 3 business days behind, City of Miami is about 3 business days behind, Orlando is about 15 business days behind, Hillsborough County (unincorporated) is about 4 business days behind, St. Petersburg (new homes and renovations only) is about 3 business days behind, Port St. Lucie is about 3 business days behind.
What's in Tier B and C?
Tier B is new spas and hot tubs, plus pool remodels and resurfacing: good for equipment, repair and a service pitch to an existing pool. Tier C is above-ground pools. You choose which tiers come in the 7am email.
Do you include rentals and second homes?
Yes. Unlike our solar leads, absentee owners stay in, because they're the most likely to pay for weekly service. Each lead says whether the owner lives there, and gives their mailing address.
Where does the data come from?
From public records, updated every weekday. No web forms.
Why no phone numbers?
Selling homeowner phone numbers is how lead companies end up in TCPA lawsuits, and so do their customers. You get the owner's name and mailing address, which is all you need for mail and door-knocking.
Can I cancel?
Any time, in two clicks. No contracts, no per-lead fees.
Which areas are next?
We add counties in the order customers ask for them, starting with those that publish their permits every day. Request yours and we'll tell you when it's live.
Two ways to spend next month
Keep hanging flyers.
Print for a whole neighborhood and hope one house has a pool and no pool guy.
Or start every morning with a short list
of Florida homeowners who just filed for a new pool and haven't picked a service company yet.